Between working a day job, finishing errands or chores or doing the admin for your business, writing for a blog often slips down the to-do-list. And sometimes it can feel like the last thing you want to do, especially since it involves thinking about what to actually write about and offers no immediate reward as such.
I get it. I felt the same for a while, and my own blog tapered off a few years ago, slowly gathering dust. But I love writing and missed it so much that I made it my priority to get back into it.
Because a blog is so important for building your brand and developing your business, as well as being a really great creative outlet for yourself. It's a great place to share what your business has been involved in - current projects, successful past projects, what's coming up, what you've been working on for fun, and more. Plus, it's your opportunity to build an audience that trusts you and comes to you for advice, tips or just because they really love reading what you have to say!
So how can you actually write a blog that people want to read? Let's explore some ways...
Build your brand identity
What do you offer within your business? Whether it's graphic design, illustration, yoga teaching, digital marketing, writing or anything else, if you haven't got everything figured out yet, your blog is the best place to start.
Why? Because it gives you that creative space to try new things, see if they resonate with your audience, and tweak your business accordingly. For example, if you're a designer, you could write a blog post about some new designs that you're thinking of testing. That way, you can see whether the idea resonates with your audience before actually spending lots of precious money producing them. If you get no feedback when you usually get several comments on a post, it might be time to re-think your idea...
Ask your audience
Asking your audience what they enjoy reading most on your blog or what they'd like to see more is a great way to get honest feedback of what they like and what they're less enthusiastic about. It'll also help you to find the right balance with your content. For example, if per month you have 10 blog posts about yoga and only one lifestyle post, asking your audience for feedback can help to strike the perfect balance between your content themes.
What do they need help with?
People usually visit a blog because they need help with something. Whether that's yoga tips, skincare advice, makeup or fashion inspiration, or business support, a blog is there to provide content that is useful. So what does your audience need help with? Where are they in their lives and what are they struggling with? It's okay to ask them, and you can even do this on Instagram using your stories or posts to ask questions.
Here are some examples:
"Hey guys! I'm working on some new content for my blog. What kinds of things do you want to see more of?"
"Would you prefer more blog posts about skincare tips or videos of product reviews?"
"I'm toying with the idea of doing a blog post about my painting techniques, would you be interested?"
Play around with some chatty ways of asking your audience what they need help with and be friendly and inviting and your audience will likely get the conversation going.
Explore other blogs
There are so many blogs out there, and some have a huge following. Sure, it might have taken them several years to build up a large audience, but they can be a huge inspiration for your own content. I love reading other people's blogs and have several favourites that I read on a weekly basis and really love the style of. Try exploring a few popular bloggers in your subject area and see what they're talking about. What are the issues they're getting involved in? What are their audience loving about their content? What content themes do they have and how do they find a good balance between them all? Is there anything that you've read that you think you could do better? Reading other blogs can give you a really good insight into what kinds of content works well and what doesn't, and is a great way to learn the tricks of the trade from those that have succeeded.
A final thought, when exploring other bloggers, scroll back all the way to their very first posts. How did their very first content do? How has their writing style changed over time? Are they still writing about the same topics, or can you see that they've tweaked and fine tuned their content plan at all over the years?
Good luck and let me know how you get on!